Objective

The need to create a project to attract clients.

Solution: Development of the Interactive Game Freedom Tap

• Conceived and described the concept of the interactive game Freedom Tap:
  • Launched during the popularity wave of TAP projects.
  • The main distinguishing feature from similar projects: users did not need to tap for weeks or months; the game lasted only 5-7 minutes.
  • The project was not related to cryptocurrencies in any way.
  • After successfully completing the game, users received a free course from the company, and during the course, brokerage accounts were opened for them.
• Developed the UX/UI design of the project's adaptive web application.
• The backend of the application was tied to Firebase and Firestore to simplify subsequent analytics.

Launch and Promotion

• Developed promotional materials for the project's start.
• The project's advertising was launched on social networks for 1 week.
• Conducted training for the sales department on the application's functionality and methods of interaction with new leads.

Results Analysis

• Thousands of leads received
• The project brought in a month's worth of opened accounts in one week of advertising
• Over 200,000 video views on Instagram